The Internet is slowly becoming a huge pool of websites with everyone bringing their products and content online...
The Internet is slowly becoming a huge pool of websites with everyone bringing their products and content online. You will see blogs, vlogs, e-commerce platforms, everything on the web, without any searching at all. And, if you are someone new here who is planning to make a spot for yourself, it is going to be difficult.
According to Netcraft’s January 2020 Web Server Survey, there are well over 1 billion sites on the World Wide Web. Imagine, the number you are standing against.
Fun Fact: There is an interesting website known as the Internet Live Status that shows your live status of everything that you do on the internet.
Now that you know the number of websites on the internet, you know how difficult it is to stand out and make your website with a unique design. Website design is not pure art; it is a mix of art and science. Therefore, you need to work on the designing principles that will guarantee your success. We have come up with 7 key principles to design a website that will help you make your website stand out on the internet.
Balance the web page design
Balance is an important aspect of any good website. Check out the best websites and you will notice that none of them have elements that go on the extreme right, left, top, or bottom. You should remember that such elements should be well balanced on all sides. Your page should not look empty or non-uniformed to the viewer since it distracts the user from the aim. If that happens, you will lose your readers, and in terms of business, this will lead to loss of revenue and conversions.
Keep your design simple
The main aim behind building a website for your business is welcoming new readers and converting readers to customers. But, if the user finds your website distracting with unnecessary pop-ups and too much color to strain their eyes, they will retract to some other website. The best way to plan your website is to start with 2-3 basic colors. Decide these colors and use those throughout your website. This will help you keep the website light on your reader’s eye and improve engagement. Basically, do not want to put all the eggs in one basket, or it will be overcrowded and the attention of your readers may fall.
Personalize your website design
Your website is a digital representation of your services and therefore you must keep a close eye on it. Everything you put on your website is going to talk about the personality of your company, mission, vision, and values of your company. Your website, therefore, needs to be on point, and to do that you have to focus on minor and major details. Even a 0.01% carelessness with the design may go against you.
Keep in mind UI Principles
UI design principles follow a simple rule called the User is above all. These experiences can be attained very well by following UI design principles closely. Some of the most important principles of all are consistency, friendliness, transparency, interaction, and clarity. Once you design your principles based on these aspects, you will be easily able to design a website your prospects would love.
Focus on Everything Functional
As we mentioned earlier, following a set of principles is surely going to help build a solid user experience for your readers, client, customers, and future prospects. One of the most important aspects of keeping your site at the top all the time is checking for usability and functionality. Never should you put any link that does not take the user to the intended links. We call such links as the broken link. If the user, at any point in browsing your website, reaches a 404 error, he is going to find some other website that will value his time. Any button or links on your website should do what they are intended to do, to make any website stand out in the crowd.
Direct your Readers to the Right Place
Whenever someone visits your website, they want to know as much as they can about your company or business. Therefore, you should have a well-designed homepage that will talk about the team and business, your mission, vision, and services offered. Once they know about this, they should be directed to the next place or they should know where to go once they have read your homepage. So, make sure you do that right in the first shot because longer the reader stays on your website, more are the chances of conversion.
Help them navigate easily from one page to another
The website is just not about blogs and web pages, but also about solid linking within the page. Check any website you have known so far and you will find that every page is connected to every other page on a website. This type of linking helps your reader to navigate easily and find everything he knows from anywhere on the website.
These might sound too much for a beginner or someone who is not trained to build a website that is following all the technical aspects of any good website. Therefore, you have agencies offering website designing services that will take care of all these aspects for you and make sure you get the best website design you could possibly think about. These agencies have experts understand UI and UX design principles which act as a plus for your business.
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