There are a variety of Ecommerce platforms available in the market. Magento is considered a prominent player among the top three platforms. Magento is a favorite platform due to its rich features, flexibility, and scalability. Many big business brands from various sectors like fashion, electronics, food, and home appliances had made Magento the first choice for Ecommerce development.
Here are the 11 reasons to describe why Magento Development is the right fit for your business:
- Catalog Management
If compared with other Ecommerce platforms, Magento comes with diverse and rich features. Catalog Management is one of the best features of Magento. A catalog is one of the key components of any online business shop; whether you want to sell electronics products, beauty and fashion products, clothing, and accessories, an extensive product catalog is a must!
Magento catalog management includes below features:
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- A complete set of Inventory Management with ease of handling
- Hassle-free edit and delete the product
- Easy import and export of products for offline batch update
- Great customization options like watermarking and resizing
- Can be integrated with Adobe Stock Image galleries for high-quality media
- Virtual product support
- Multi-store Inventory for multi-store
- Order Management
The Magento platform provides a unique order management system with a range of options such as:
- Advertising and Marketing Tools
Magento
handles your online store effectively with additional features like promotion, conversion, advertising, and marketing. You will get a range of tools like:
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- Products cross-selling
- Google shopping ads channel integration with Google Merchant Center and Google ads to advertise and sell products
- Distribution of coupon codes through Email, newsletters
- Monitoring of polls and coupon usage
- New product promotions with free shipping offers
- Restricted promotional pricing facility
- URL tools, Landing page tools for PPC, Promotional tools
- Shipping, Checkout, and Payment facility
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- While doing online shopping, most users are concerned about shipping, checkout, and payment activities. Magento offers many alternative options for payment and shipping
- Users can ship multiple orders in a single order with a one-page checkout option
- Front-end and Back end SSL security support
- Shopping cart tax, shipping costs, and other costs can be managed
- Integration with payment gateways and Process payments through PayPal Express checkout, Link Express Checkout, and other PayPal payment options, Braintree and Authorize.net support
- In-built popular shipping methods such as DHCP, UPS, etc
- Supports shipping charges on distance, price, etc.
- Order tracking option
- Customer Service and Support
Magento offers you excellent Customer Service and support features like :
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- Order Tracking, Order History, and Email updates
- Elastic search facility
- A user can apply the promotions and discounts at the cart with an improved user experience
- A user can redeem gift cards or coupons and store the credit balance
- Contact us form and EU cookie notifications
- Currency support for local and international with Tax rates
- Full Site Management
Magento understands the value of complete site management; a user can control multiple stores within a single installation.
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- A user can control the sites from the admin panel, and Admin gets the WYSIWYG editor option
- A completely customizable structure and templates
- Integration with third-party apps
- Multiple currencies and languages
- Security enabled like captcha-enabled websites
- Tax structure based on product type, location, and other factors
- Magento supports full page cache to speed up latency
- User-Friendliness
Magento provides you a complete, user-friendly structure with many features such as:
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- Easy and understandable dashboard and login page
- A user can check order history, Order details, Status, Order Tracking
- Comments and Wish list option
- Newsletter subscription
- A user can store unlimited addresses
- Online Mobile storefront
Today, a mobile phone is an integral part of everyone's life. Magento provides you complete store catalog in a mobile-friendly manner.
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- You can build a complete store catalog or personalized products store for mobile users
- Magento can be compatible with Android, iPhone, and other browsers
- Attractive and clear product display
- Media support for videos, photos, and audio
- Zooming, and the multi-window option is available
- Easy drag-and-drop store management
- Easy to integrate with PWA
Magento - Open Source Free Platform
Magento is an open-source, free platform to build for building your online store. You can also get the paid enterprise version.
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- Magento offers customized, source code with many advanced functions and default features
- Fully adaptable features with extensions
- Improved customer experience with excellent customer support
- As compared to other competitor platforms, the Magento community edition is available free for download
- It is an independent platform
- Analytics and Reporting Tools
Magento offers a range of analyzing, tracking, and reporting tools:
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- It supports Google Analytics
- Product review report
- Sales and refund report
- Sales and GST and tax reports
- Shopping cart status
- Order tracking report
- SEO friendly
Magento offers you a variety of features to make your site SEO friendly such as:
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- It supports Search Engine Friendly URLs
- You can generate a Google site map
- Easy Meta tagging of products
- Sorting automatic popular searches
- Faster site loading
- Minimum use of .css and .js files
To conclude, Magento is the best platform with rich features for Ecommerce development. Magento offers you a secure, highly scalable, Flexible, User-friendly, and affordable online store management platform. If you are looking for the best Magento 2 development Company or Magento Development Agency, contact us or visit us on our page. Ambab is a well-known Magento 2 Ecommerce Website Development service provider in Mumbai.